TREN, AMIGOS Y CHIPOTLE
The article revolves around the concept of the "tren," which refers to a particular social gathering in Argentina. These "trenes" are special train rides organized by groups of friends where they eat, drink, sing, and enjoy themselves together. This tradition has become increasingly popular in recent years, and Chipotle, the well-known Mexican grill chain, has decided to jump on board and offer these unique experiences to its customers.
The author describes the "tren" as a social ritual that brings friends together to enjoy a day-long journey on a vintage train. Participants dress up, bring food and drinks, and get into the spirit of the occasion. The train departs from a Buenos Aires station and takes the group on a scenic ride through the countryside, passing beautiful landscapes and picturesque towns along the way.
Chipotle recognized the unique opportunity to engage with its customers and decided to collaborate with a local tour company to organize their own branded "tren" experience.
The company has put its own twist on the event by adding live music performances and offering Chipotle's famous burritos and other Mexican specialties on board.
The article emphasizes that this partnership between Chipotle and the local tour company is mutually beneficial. The tour company gains access to Chipotle's large customer base, while the restaurant chain is able to offer its customers a unique and memorable experience that goes beyond just dining in their establishments.
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