The article discusses the reason behind NBC's decision to pass on Mindy Kaling's sitcom "The Mindy Project" in 2014. Mindy Kaling, the writer, producer, and star of the show, reveals the factors that led to NBC's rejection.
Kaling explains that NBC initially ordered a pilot episode of her show and seemed very interested in the project. However, when it came time for the network executives to make a decision, they ultimately decided not to pick up the series.
Kaling speculates that there were several reasons for this.
One of the main factors was the scheduling conflict between "The Mindy Project" and another NBC show called "Whitney." Both shows featured female leads and were centered around romantic comedies, making them similar in genre. NBC executives felt that airing two shows with such similar themes would lead to audience confusion and cannibalization. As a result, they opted to renew "Whitney" for another season and pass on "The Mindy Project.
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Another reason for NBC's rejection was the network's ambivalence towards shows with female leads. Kaling recalls an incident in which an NBC executive questioned whether viewers would be interested in watching a romantic comedy led by a woman of South Asian descent. This incident reveals the prevalent bias and lack of diversity in the television industry at that time.
Furthermore, Kaling also believes that NBC's decision may have been influenced by concerns about ratings.
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