Selena Gomez is a force to be reckoned with. From her days as a Disney darling to her chart-topping music career and acclaimed acting roles, she’s proven time and again that she’s a multi-talented powerhouse. And now, with her beauty brand, Rare Beauty, she’s conquering a whole new world, one mascara and tinted moisturizer at a time.
But hold onto your wallets, beauty enthusiasts, because this isn’t just another celebrity brand cash grab.
Rare Beauty is making serious waves, raking in an estimated $1.2 million per day in the US alone, according to data analytics company Creator IQ. That's right, a cool million… every single day.
So, what’s the secret to Rare Beauty’s meteoric rise? It’s a combination of factors that go far beyond a famous founder and a catchy name:
Inclusivity: From its inception, Rare Beauty has championed diversity and inclusivity, offering an impressive shade range (48 shades of foundation alone!) that caters to a wide spectrum of skin tones.
In a world where beauty brands have historically favored a narrow standard of beauty, Rare Beauty’s commitment to representation is both refreshing and lucrative.
Authenticity: Gomez has been open about her struggles with mental health and body image, using her platform to destigmatize these issues and encourage self-acceptance. This authenticity resonates with her fans, who appreciate the brand’s message of embracing individuality and celebrating what makes you, well, you.
The article is not finished. Click on the next page to continue.
The article is not finished. Click on the next page to continue.
Next page
