Selena Gomez is a force to be reckoned with. From her days as a Disney darling to her chart-topping music career and acclaimed acting roles, she’s proven time and again that she’s a multi-talented powerhouse. And now, with her beauty brand, Rare Beauty, she’s conquering a whole new world, one mascara and tinted moisturizer at a time.
But hold onto your wallets, beauty enthusiasts, because this isn’t just another celebrity brand cash grab. Rare Beauty is making serious waves, raking in an estimated $1.2 million per day in the US alone, according to data analytics company Creator IQ.
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