C Spire, a telecommunications and technology company based in Mississippi, has swiftly withdrawn its advertising from the 2024 Paris Olympics following widespread outrage over a performance during the opening ceremony. The company made the announcement on Saturday morning, just hours after the controversial event.
“We were shocked by the mockery of the Last Supper during the opening ceremonies of the Paris Olympics. C Spire will be pulling our advertising from the Olympics,” the company stated on X.
C Spire did not disclose details about the nature of its advertisements or the financial investment made in the Olympic advertising campaign.
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