July 30, 2024
As the 2024 Paris Olympics unfolds, South Korean shooter Kim Yeji has emerged as an unexpected style sensation. Known for her striking fashion sense and formidable performance, Kim captured silver in the women’s 10-meter air pistol event on July 28, making her the breakout style star of the Games.
A Sci-Fi Inspired Look
Kim’s appearance at the Chateauroux Shooting Centre was nothing short of futuristic. Sporting a white baseball cap, a black Fila anorak, and black track pants, Kim’s ensemble was completed with customized red-laced Sauer pistol shoes, evoking a blend of sporty and sci-fi aesthetics.
Her shooting glasses, with flippable hinged lenses and a vintage silhouette, added a distinctive touch to her look, aligning with her cyberpunk-inspired appearance. Kim accessorized with silver rings, delicate ear piercings, and a small elephant plushie dangling from her waistband—a charming nod to her five-year-old daughter, according to Korean news outlet Insight.
Kim’s unique style resonated with viewers online, with her ice-cold stance and fashionable gear earning her accolades on social media.
A viral post from the content-aggregator account Women Posting W’s described Kim’s presence as having “the most aura I have ever seen in an image,” leading to a flurry of fan art and video edits set to K-pop music. The imagery even inspired a KnowYourMeme entry and sparked jokes about her potential collaboration with famed video game designer Hideo Kojima.
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