Ever noticed in movies or TV shows that while everyone is using modern smartphones, a few characters are stuck with old flip phones or brick phones? And, more often than not, these characters are the antagonists or villains? There's actually a fascinating reason behind this phenomenon, known as Apple’s "no-villain" clause.
The No-Villain Clause Explained
Apple's no-villain clause is part of the company's product placement strategy, designed to maintain the brand’s positive image. According to Apple's rules, villains and antagonists in films and TV shows are prohibited from using iPhones, iPods, or MacBooks.
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