India-based IndiGo, the country's largest low-cost airline, has launched a groundbreaking initiative aimed at enhancing the travel experience for female passengers. This new feature, set to roll out next month, allows women to view a special seating map during the online check-in process, highlighting in pink where other female passengers are seated. This marks a first in the aviation industry and is designed to help solo female travelers avoid sitting next to male strangers.
The decision to introduce this feature stems from market research and aligns with IndiGo’s #GirlPower ethos. According to a company representative, the initiative is part of a broader effort to cater to diverse passenger needs and enhance overall comfort. “IndiGo is proud to announce this new feature, which aims to make the travel experience more comfortable for our female passengers. This initiative reflects our commitment to providing an unparalleled travel experience,” the representative said.
While female passengers will benefit from this new feature, male passengers will not have access to similar information. They will continue to see all available seats as per the usual booking process. The airline hopes this measure will address the comfort concerns of female travelers and provide a more pleasant flying experience for them.
The feature is set to be available on all IndiGo flights starting next month, and the response has been mixed.
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